Marketing of education is gaining momentum with the entry of private institutions, change in people’s attitude towards education and the changing scope for the different courses being offered. The technological
changes and shrinking global boundaries have increased the significance of marketing for education services. The education service can be described as a high contact, consumer and people based service . However, innovative methods like using multi-media kits while providing the service are making interaction between and instructor and student less significant. With the changes in customer
education and the job market, the market for unconventional courses is increasing. So no marketer can afford to ignore these markets. As the education service is intangible, inseparable and perishable, certain implications exist for marketing. And service quality is not consistent for all customers, or even a single customer at all times. So the marketers’ job becomes tough. They are required to ensure that these features of the education service are better utilized to meet the varying needs of customers.
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